5 Sneaky Ways To Use Digital Marketing To Increase Your Sales From 30% to 80% In 90 Days

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Increasing online sales is the primary goal of countless businesses, large and small alike. 

Today, customers are more interested in purchasing things online instead of offline. Digital marketing plays a key role in the success of your business.

Considering the current moment, increasing sales with Digital Marketing is the best choice to make. On a lesser or greater extent, your customers are probably on digital media. 

But wait,

what exactly is digital marketing and why do you need it for your business? 

What is Digital Marketing?

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

Its how today’s businesses are getting their message in front of their best prospects and customers.

Rule #1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.

Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to learn more about you and your products or services.

 

What are The Benefits of Digital Marketing?

Having a strong digital presence will help you in multiple ways:

  • It will make it easier to create awareness and engagement both before and after the sale.
  • It will help you convert new buyers into rabid fans who buy more (and more often)
  • It will kickstart word-of-mouth and social sharing—and all the benefits that come with them.
  • It will shorten the buyer’s journey by presenting the right offers at the right time.
  • It will make it easier to create awareness and engagement both before and after the sale.
  • It will help you convert new buyers into rabid fans who buy more (and more often).
  • It will kickstart word-of-mouth and social sharing—and all the benefits that come with them.
  • It will shorten the buyer’s journey by presenting the right offers at the right time.

7 sneaky ways To Use Digital Marketing To Increase Your Sales from 30% to 80% In 90 Days

1. Get To A New Level of Intimacy With Your Prospects - Thanks To The Halo Method

If you’re looking to move the needle on sales in a significant way, you can’t offer your customers something they “might need down the line… maybe… one day.” No one’s buying what you’re selling unless they need it and they need it NOW.

If you want to double sales, you need to get to a new level of intimacy with your prospects.

You need to get inside their head and figure out their #1, hair-on-fire problem. What keeps them up at night? What problem has them banging their head against the wall?

What question are they struggling with that they’re desperate for an answer to?

Knowing those problems is key to doubling your sales. Because once you know the problem? You can offer them a solution.

And when you offer a solution to their #1, hair-on-fire problem? That’s when the sales will

start rolling in.

Now, the only problem is that you’re not a mind reader. How do you get inside their heads and figure out what your audience is struggling with?

It’s called the Halo strategy, and it’s like getting an insider’s look at what’s going on in your customers’ heads. It allows you to dig deep inside the mind of your ideal customers to figure out what they’re struggling with (so you can figure out a solution – and double your sales in the process).

So, how does the Halo strategy work?

It’s simple. All you’ll need to get started is two to three major keywords or search phrases around your products. Once you have those in place, it’s time to do some detective work.

Google

The first place you’re going to take those search phrases is straight to Google.

When you type a search phrase into the Google search bar, Google gives you an aggregate view of related searches, which means you get to see the exact questions your prospects are asking during their research. You’ll get a list of the exact words and phrases your customers are searching for related to your product, which will give you invaluable insight into their thought process and help you to identify the real problems they’re struggling with.

Answer The Public

Unfortunately, actually reading your customers’ minds isn’t an actual possibility. But Answer the Public is the next best thing.

This tool is incredibly valuable. It’s one of the best kept secrets in the sales and marketing industry and it will give you invaluable insight into what your customers are thinking.

At Answer the Public, you type in your keyword or search phrase, and the tool generates a diagram of related searches. Depending on your search term, you can get hundreds of results that give you direct insight into what your audience is thinking, the kinds of questions they’re asking, and the hot-button issues they’re struggling with.

Industry Forums

Checking out industry forums is also a great way to get inside your customers’ heads. Notice any themes in their questioning? Are your customers banging their head against the wall on the same issue over and over? If so, it’s safe to assume it’s a hot-button issue with them – and one that can seriously ramp up your sales if you’re able to solve.

Facebook Groups

If there are Facebook groups or pages around your niche, you’ll also want to explore each group and see what kinds of conversations are happening there; people don’t hold back and tend to speak more openly on social media, talking at length about their problems and issues – which you can use to your advantage.

Thankfully, there’s no need to comb through these Facebook groups one-by-one. You can use a Facebook data mining tool (like Social Lead Freak) that will mine through all the comments and questions and deliver the insight you need.

Amazon Reviews

Reading through Amazon Reviews of similar products is a quick and easy way to get inside your customers’ heads and figure out what they want, what they need, and how you can deliver it.

Read through the five star reviews to see what people love, but – more importantly – read through the one and two star reviews for what people think is missing. Because if you can provide that missing link and solve the problem your competitors aren’t solving, all of that business is yours for the taking.

Using the Halo strategy to figure out the questions people are asking related to your products or services will give you all the intel you need to figure out your ideal customer’s #1, hair-on-fire problem. And once you have that, you can craft the solution – and watch your sales double in the process.

2. The Larger Market Formula

One of the major keys to doubling your sales is appealing to a larger market.

And the way to do that is through the larger market formula.

With the larger market formula, you can dramatically widen the amount of prospects you’re appealing to, putting yourself light years ahead of the competition – and doubling your sales as a result.

The larger market formula is a two-step strategy. 

Step one is all about driving more traffic into your funnel. If you want to double your sales, you can’t be reliant on one traffic source to do it for you. If all of your traffic comes from Google AdWords, you’re leaving all the traffic you could be getting from SEO or affiliate marketing or Facebook Ads on the table. And if for whatever reason your Google AdWords account gets shut down, you’re left with not a single source of traffic – and not a single source of sales.

But by maintaining multiple sources of traffic, you can keep a constant flood of leads going into your funnel. You’ll have a larger audience to work with. And the more traffic sources you have, the less affected you’ll be if one of those sources doesn’t work out.

The key to success with a variety of traffic sources is to start small. Start with one channel. Get that channel to a point where you have an offer that’s converting profitably (as in you’re making more than you spend) and then figure out your cost per lead (CPL) and cost per acquisition (CPA) for that particular channel.

Then, take your profits and roll it into another channel. Repeat the process for different channels and compare your CPL and CPAs to figure out which traffic sources are the most profitable. Once you know which traffic sources convert best, you can choose the top three most profitable sources and spread your resources across them; that way, if traffic source A runs into issues, you’ll still have traffic sources B and C to drive leads while you focus on getting traffic source A back up and running.

Once you complete step one and are driving a larger audience into your funnel through multiple traffic sources, it’s time to move to step two: appealing to a larger percentage of that market than your competitors.

The Larger Market Formula

Most businesses – and most of your competition – focus solely on the 3% of people who are ready to make a purchase.

But you’re not going to double your sales by focusing on that 3%. When you focus all of your efforts on that 3%, you’re leaving the other 97% of customers on the table. So if you really want to move the needle on your sales numbers, you need to focus on that 97%; moving those prospects higher in the pyramid and making sure that when those people are ready to buy, they’re 100% invested in buying from YOU.

Should you spend some of your time, energy, and resources targeting that 3% that has their wallet out and are itching to make a purchase? Of course. But you should spend just as much of your time, energy, and resources targeting that other 97% and moving them closer to making a purchase (and, in particular, making a purchase from you).

The key to appealing to a larger percentage of your market – the prospects that fall in that 97% – is to establish yourself as someone they can trust. And how do you do that?

By becoming the go-to authority in your space.

Take advantage of every opportunity to provide value to that 97% of your audience that isn’t ready to make a purchase. Publish lead magnets (as we discussed in point #2), guest post on industry blogs, answer tough questions on forums like Quora, go on Facebook Live and answer audience questions… the point is, you need to be a) visible, b) providing value, and c) building trust.

By focusing on becoming an authority in your niche, you’ll literally appeal to prospects in every stage of the research and buying cycle. You’ll appeal to the 3% who’s ready to buy because they’ll want to buy from the best in the industry.

You’ll appeal to the 17% who are gathering information because they’ll stumble across all the value you’re adding in their research. For the 20% of your audience who’s problem aware, you’ll get on their radar and help encourage
them to start doing more research. And for the 60% who aren’t problem aware, once they become problem aware, you’ll be there waiting with the solution to their problem.

The Larger Market Formula is a bulletproof strategy that will both drive more leads into your business and help you move more of those leads through your funnel – and can easily help you double your sales in the process.

3. Stop Making It About You

Most businesses – and most of your competition – focus solely on the 3% of people who are interested in making a purchase right now. The biggest problem in marketing today is that the vast majority of businesses are completely, utterly self-obsessed.

Everything in their marketing screams “Look at me!” or “Buy! Buy! Buy!”

And while it makes sense in theory – show your customers how great you are and convince them to buy – it doesn’t work in practice.

Because the truth of the matter is, your customers don’t care.

You’re not going to get your ideal customers to buy from you by a) talking up your business or b) telling them they should buy.

The key to getting them to buy is to show them you can help them.
And how do you do that? By actually helping them. This might seem obvious, but the truth is no one is doing it. So by taking this approach and actually helping your customers instead of shoving buying messages down their throat, you can differentiate yourself from the competition, establish yourself as a business dedicated to providing value, and – you guessed it – double your sales.

The concept behind value based marketing isn’t a new concept; it’s one of the most tried-and-true marketing strategies in history. Just take a look at Louis Engel. In 1946, Engel wrote a full-page educational ad for the boutique investment firm he worked for. His bosses were wary of the new ad concept, but they decided to give him a shot. The ad was published in the New York Times, drove 3 million leads for the company, and transformed that boutique investment firm into one of the largest powerhouses on Wall Street: Merrill Lynch. In the years that followed, companies and agencies embraced this new form of advertising, using value based marketing to drive billions of dollars in revenue for themselves and their clients.

But for whatever reason, the idea of value based marketing has been grossly forgotten in recent years. Again, virtually no one is leveraging this strategy. Which is why YOU need to do it; it’s so unheard of to actually help your customers instead of pushing for the sale, that when you do it, your customers won’t know what hit them.

The key to value based marketing? It’s giving before asking. It’s offering value to your customers without asking for a sale in return. Period. So instead of asking “How can I sell this product?” it’s asking “How can I add more value to my customers?”

And the best way to do that is through lead magnets.

Lead magnets come in multiple forms – free reports (like the one you’re reading), ebooks, videos, worksheets, cheat sheets – but the goal of each format is the same.

You offer your customers an incredible value (typically in the form of the solution to a problem they’re struggling with) without asking them to purchase anything in return. All you ask for in return for all the value you’re providing is an email address.

By showing your audience you’re dedicated to helping them – whether they make a purchase or not – you’re actually prepping them to become customers down the line. People are 10x more likely to buy when they feel like they’re learning instead of feeling like they’re being sold to. So taking the learning approach and offering value in the form of a lead magnet is the way
to go if you want to double sales.

But the key to leveraging this strategy to double sales is to provide REAL value. The lead magnet might be free, but the information you give away has to be worthwhile, valuable, and actually further your prospect’s cause.

Here are four tips for putting together the kind of lead magnet that will explode your sales:

1. Start with an attention-grabbing headline. Your headline is what’s going to compel people to sign up for your lead magnet, and if it’s a snooze, no one is going to download it.

2.  Overcome any objections from the start. Skepticism runs rampant online, and since value based marketing is such a novel idea, a large percentage of your prospects may think your value add is too good to be true. Let them know why you’re putting this information out into the world and why you want to help them to put their doubts to rest.

3. Make sure every point in your lead magnet touches on a burning question your audience has. If you’re writing a report or an ebook, do this in the subheaders; this will ensure anyone just skimming the lead magnet will get pulled in.

4. Yes, a lead magnet is meant to be entirely value-based and educational. But it’s still a lead generation tactic – which means you want to drive your audience to take action. Include a CTA at the end of your lead magnet that moves your audience further along in your funnel.

Digital marketing Onlinko

4. “3 Explosive Ways This Chapter Will Make You A Better Lover”

If you want to double your sales, you need to convert more (in fact, twice as many) of your prospects into customers.

And if you want to convert more of your prospects, you need copy like this headline – copy that’s impossible for your prospects to ignore.

Developing a copy strategy that makes the most of every word – and uses every word to convert customers – is key to doubling your sales.

But what do you need, copy-wise, to pull in your prospects and convert them into customers?

An attention-grabbing headline

Your headline is, hands down, the most important piece of copy on whatever you’re writing, whether it’s a landing page, a lead magnet, or an email.

It’s the piece of copy that’s going to make your prospects decide whether they’re going to keep reading your content – and give you the opportunity to sell to them.

Without the right headline, you’ll never even make it through
the door.

A great headline should jump off the page and immediately grab the reader’s attention. Your headline should be:

1. Informative; it immediately tells your reader what kind of content they’re about to read

2. Engaging; it immediately grabs their attention and entices them to read further

3. Relevant; it accurately describes what your audience can expect from your content

The right offer

It doesn’t matter how well your copy is written – if there’s no compelling offer within your copy, you’re not going to sell anything.

Your offer copy needs to build serious value for your audience; it needs to build the value of what they’re getting and frame it in a way that makes it irresistible. The more compelling your offer copy, the more readers you’ll covert.

A single focus

If you ask too many things of your audience, you’re not going to get any of those things. Which is why if you want your copy to be the platform you need to double sales, it needs to have a single focus.

Have a single call to action. Don’t confuse your audience by asking them to sign up for your email list and make a purchase and review your product.

The more you ask them to do, the less likely they are to do anything. Figure out the one thing you want your audience to do and build all your copy around that single focus.

The better your copy – the more compelling your headline and offer and the more focused your CTA – the more readers you’ll convert (and the more sales you’ll get).

5. Use “The Godfather Strategy”... and make them an offer they can’t refuse

One of the biggest mistakes people make with their marketing is only focusing on a single type of sale.

In a perfect world, all of your prospects would be ready to purchase a high-ticket item the minute they enter your funnel.

But not every customer is ready to make that kind of investment on day one.

But that doesn’t mean they’re not ready to make any investment.

If you write those people off, you’re throwing away a HUGE potential customer base – one that could easily double your sales.

So, how do you appeal to that portion of your audience that wants to work with you but isn’t quite ready to make a large scale purchase?

You use what we like to call “The Godfather Strategy”… and make them an offer they can’t refuse.

With the Godfather Strategy, you create an offer with a low-price point to convert as many prospects into customers as possible.

Also known as an entry offer, these sales won’t make you a great deal of profit on the front end, but they will dramatically increase your customer base and – ideally – liquidate most or all the costs of buying traffic.

Typically, entry offers are priced between $1 and $20; we’ve found that offers between $7 and $10 perform the best.

The lower price point of your offer will obviously be a major selling point, but you never want to present it as “cheap” or “bargain;” the value (and, more importantly, the perceived value) of your entry offer needs to be significantly higher than the price in order to generate buy-in with your customers.

You need to WOW them.

Your entry offer can be anything from a physical product to a how-to guide, but the most successful entry offer is something that your ideal customer needs to accomplish their goals (like VistaPrint, who dominates the printing market with small businesses and entrepreneurs with their affordable business card entry offer).

Think about what your audience needs to be successful, and then think of a low-cost way to provide that value.

By creating a lower point offer, you’re removing the barrier to entry, giving people who aren’t ready to purchase a high-ticket item the chance to work with you – and you’re giving yourself the opportunity to prove you’re worth the larger price tag.

Once you woo your audience with your entry offer and convert them into customers – no matter how low the price point – you can continue to market to them, prove your value, and keep increasing the price tag on offers in the future, which can and will lead to a dramatic increase in sales.

We’re not going to lie to you: doubling your sales isn’t easy. You’ve got to be willing to work for it. But with these strategies, you have everything you need to make it happen. The rest is up to you. 

Ready to double your sales and take your business to the next level? Get in touch today to find out how Onlinko can get you there.

CLAIM YOUR FREE DIGITAL MARKETING BLUEPRINT TO DOUBLE, TRIPLE, AND EVEN QUARDRUPLE YOUR BUSINESS (WORTH #500,000)

Getting the stuff in this report right is the only way to start becoming super successful online.  If you’re serious about dominating your market and maximizing down to the last dollar – your advertising ROI, you must address these five things. If you’re not, then you’re probably spending more money than you need on marketing but getting less return than you should. For example, when you work with us, we target a 3:1 ROI on your marketing spend. That’s right. Our goal is to get $3 into your business for every $1 you spend on marketing.

I’ve given you what you need to get started. But if you have any questions, or would like our help on implementing any of the above get in touch today. Even better, for a limited time we’re offering you a 30-minute strategy session where we’ll discuss your business goals and challenges and draw up a Digital Marketing Blueprint for you for FREE. 

Please note this is NOT a sales call. You will be speaking with one of our highly experienced Digital Strategist, not a sales man. 

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WARNING: Before your claim your free strategy session you must understanding that this is only for people serious about setting up their business for long term success. We’ll do the brunt of the work, but to truly get your sales figures skyrocketing we need your commitment and dedication. If you’re not ready for that please don’t waste our time. 

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