In this post, I am going to show you the foundations of internet marketing.
So let’s get started.
The essential objective of internet marketing is centered on traffic and conversions.
Getting your message in front of qualitative and targeted potential customers, directing them from several sources to your own online platforms and converting them from visitors into users/buyers, repeat buyers ultimately, advocates.
It is composed of two main parts;
- Traffic Acquisition
- Traffic Conversion
Gaining traffic is at the heart of online marketing.
It makes creating your brand message; going to where your customers are likely to be; promoting your business and doing what is required to get them interested, and driving them back to your online platform.
There are two major ways to put your brand out there: free and paid.
Free: Word of mouth, SEO, social media, content marketing, public relation, guest blogging, link building, press release.
. Word of mouth
Social and digital media have a way of putting word of mouth on steroids.
. Search Engine Optimization (SEO)
Deploying several tactics to improve the website’s visibility on search engines.
. Social Media
Creating your presence on relevant social media platforms and using them to build, nurture and develop credible and profitable relationships.
. Content Marketing
This involves developing media content remarkable enough to build credibility, trust, and loyalty.
. Public Relations
Building the required relationships and platforms to protect, nurture and extend your brand using web 2.0 tools.
. Guest blogging
Expanding your reach and authority by leverage on other people’s platforms.
. Press Releases
Developing content and spreading them by leveraging on free and paid news platforms.
Paid: Sponsored placement, PPC, native and social media advertising.
Pay-Per-Click (PPC) Advertising
Internet advertising through search engines and re-targeting campaigns.
Paid advertising, sponsored posts and placements on niche websites.
. Social Media Advertising
Using paid advertising opportunities on social media platforms to gain your way into traffic, engagement, and followership.
The lines are gradually blurring between paid and free because there are several ways of combining and approaching these tactics to promote your business, build your credibility, app, and website users and to drive them from their digital clusters into your website.
2. Traffic Conversion
The subject of conversion is least talked about by businesses because they leave it in the hands of their web designer.
However, your website traffic figures mean nothing if you haven’t figured out what conversion optimization is the only tactic that delivers the actionable steps that will turn simple website visitors into subscribers or customers.
A conversion is any action you want your web visitor to take after getting to your website or landing page.
A conversion may then be any of the following actions;
- Refer a friend
- Make a phone call
- Click to subscribe/Chat/SMS
The process of using internet analytics and user feedback to improve the performance of your website traffic is called Conversion Rate Optimization (CRO) or simply Conversion Optimization.