In today’s post, I am going to show you exactly 15 ways you can promote your local business in Nigeria.
If you use this strategy I am going to share with you, you’ll be ahead of your competition.
Let’s dive right in.
- Create A Website For Your Local Business
- Start Creating Content/Bogging
- Set Up Your Free Listing With Google For Your Local Business
- Set Up Your Local Business On Relevant Social Media Platform
- Sing Up Email Service For Local Business
- Offer Discount
- Run A Contest
- Get Reviews
- Create A Systematized Referral Program
- Up-Sell And Cross-Sell Opportunities
- Add More Value
- Set Up A Customer Loyalty Program
- Don’t Ignore The Power Of Video
- Be Proactive
- Test And Measure
Gone are those days when we promote our business the traditional way because technology has turned things around for the better.
To survive, local businesses need to learn how to adapt to the modern way of marketing.
You need to put your product or service out before your competitors do, It’s not about the best product or service that wins in the marketplace but the best-known product or service.
1. Create A Website For Your Local Business
Most businesses in Nigeria don’t have a website for their business, Unless you’re a small business owner who is not interested in growing your brand, you need to have a website.
In 2020 building website is a must because consumers go online to find local businesses.
If you want them to choose your company, you need to be found online meaning you need a website.
Building a website doesn’t cost much money and you don’t need any technical or coding knowledge to get your website running.
At onlinko, small business success is our middle name.
We want you to succeed that why I am going to share with you some reasons why your local business needs a website.
- Your competitors all have a website
- You will show up in Google search
- A website is always accessible
- Your business will gain credibility
- A website enables you to reach a wider audience
2. Start Creating Content/Bogging For Your Local Business
One of the most effective ways to build brand awareness for your local business is to provide relevant and useful content to your target audience through consistent blogging.
A blog not only helps your local business get its name out through followers but it a way to connect with your customers more directly.
As you’ve just seen, consumers use the internet to find local businesses.
Blogging is an inexpensive way for local businesses to drive traffic to their website, which may lead to more sales and leads.
3.Set Up Your Free Listing With Google For Your Local Business
It used to be google place, then google + local now it is called google my business which probably the most important thing a local business can do online.
Furthermore, positive online reviews make 73% of consumers trust local businesses.
That why you need to make sure your local business is listed on google.
For more information on how to add your local business to google my business.
Check this resource from brightlocal
4. Set Up Your Local Business On Relevant Social Media Platform
Social media is just not a tool to gain exposure.
It has now become a necessary time investment for every business to make.
Social media marketing is how businesses join social media conversations in an authentic and transparent way in order to build profitable relationships.
Social media is a big deal right now because everyone is talking about it.
Social has shifted into the very core of business operations because it houses the digital clusters of the online community.
You need to establish an active presence on many social media platforms as possible.
You might be on Facebook, but that’s not enough.
Many local businesses right now round the world have increased their social media investment for platforms like Facebook, Instagram, Twitter, and Youtube.
If large corporations like Coca-Cola, Nokia, Samsung, Starbucks, Dell, Apple are making huge investments in exploring social media communities for business, you should also be considering it.
It won’t go away and it is changing everything.
The faster you are able to get on and begin to use it, the better.
For more information on social media tips for small business owners check out this resource on Hootsuite.
5. Sing Up Email Service For Local Business
With the huge buzz around social media and its numerous platforms, I’ll forgive you if you overlook and underrate the power of email marketing.
Email marketing still remains the most potent way of ensuring you are able to reach your customers directly.
It also ensures you have a unique opportunity to lead your potential customers through a lead management process that takes them on a journey from a simply interested person to someone who not only does business with you, but willingly share their experience with others.
According to research, 81% of small business owners say email marketing drives customer acquisition. And 80% of them say they were successful in using email marketing to retain customers.
77% of your email ROI will come from campaigns that are targeted, segmented, and triggered.
But your email marketing strategy won,t be effective if you don,t have subscribers.
Focus on getting more customers to join your email list.
6. Offer Discount For Your Local Business
Everyone likes to save money, and everyone likes to think they are getting a bargain.
Running promotions where customers can enjoy a discount for a limited time is a surefire way to drum up your business.
So, as long as you have established a baseline value for your product and services, you can use a discount.
Whether a sales price, a percentage off, or a set of a dollar amounts off to lead a customer to believe that they are scooping up a great deal.
So why should I run a discount for my business?
- Increase customers satisfaction
- Move the aging product
- Higher conversions
- Increase overall sales
- Improve brand reputation
- Attract new customers.
7. Run A Contest For Your Local Business
Do you know how to run a contest? Are you thinking of launching a giveaway but aren’t quite sure how to go about it?
Contest are a great way to get people excited about your local business.
Running a contest can be fun for you and your customers if planned and executed correctly.
It can also help to generate attention for your business.
The best way to run a contest is through online platforms.
Using your social media profile for this strategy.
Make the prize something desirable and related to your business, it could be a free gift basket of your products, for instance, or free services.
If you want to know how to run an online contest check out this resource below.
8 Get Reviews For Your Local Business
For small business owners, the word “reviews” is a mixed bag.
When someone is looking for a product or service provider, believe me, they want to be assured they are making the right choice.
One of the ways they gain that assurance is by looking at the reviews.
A lot of your potential customers won’t start on search engines or ever see your websites.
They ‘ll jump right into an app with reviews of you and all your competitors.
That means you will live or die base on your reviews.
Click here for more resources on how to grow your reviews online.
9. Create A Systematized Referral Program For Your Local Business
If you don’t already have a systematized referral program in place in your business, invest the time to create and outline a process that you can use to consistently request referral from your clients, prospective, vendors, business associates, joint ventures, or anyone else that might be able to refer people to your company.
10. Up-Sell And Cross-Sell Opportunities For Your Local Business
Up-Selling, Cross-Selling, and Re-Selling.
Just step inside any fast food restaurant and chances are that you will hear the clerk behind the counter ask you if you would like to super-size, up-size, or jumbo-size your order at the time of purchase.
The same thing applies to the internet.
Whether you are buying a hamburger from McDonald’s, ordering a latte from Starbucks, or getting a book online from Amazon you will be presented with a chance to add more to your order.
The amazing thing about the process of up-selling, cross-selling, or reselling is that it is not hard to do; all you need to do is ask.
Try it today in your own business.
Every time one of your clients makes a purchase, ask them to buy a large quantity, add- on an additional product or service, or pre-buy in advance more of the item they just bought.
11. Add More Value To Your Local Business
Focus on how you can add more and more value to each of your product and service offerings to your clients and prospects.
12. Set Up A Customer Loyalty Program For Your Local Business
One of the fastest ways to increase sales is through the customer loyalty program.
The best part of this marketing tactic is that you don’t need to spend time to acquire new customers.
Your focus for this is to have existing customers to buy more.
As a small business owner, you need to be careful not to create a loyalty customer program that will be unprofitable.
A good customer loyalty program can make the client happy and keep the company profitable at the same time.
That way the goal for your loyalty program needs to focus on two things.
- Increase the purchase frequency
- Increase the average purchase amount
By accomplishing these two things, you will be able to drive growth through sales.
So how do you set a customer loyalty program for your business, you need to learn how to create a customer loyalty program.
13. Don’t Ignore The Power Of Video
Video has become a very important part of marketing strategy, you don’t need to show your face, or have a fancy green screen and ninja video editing skills in order to benefit from video.
A lot of businesses have include videos in their marketing strategy.
According to wyzowl statistics, 87% of businesses now use videos as a marketing tool.
This trend is fueled by 83% of businesses believing that video marketing gives them a good return on investment (ROI).
The use of videos to promote and market a product or services, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new marketing tool.
Understanding the power of video marketing will help you see the benefits of using video marketing in your business.
14. Be Proactive
Spend a few days making a list of all of the possible ways that you might be able to use to increase your number of new clients, increase the size of each client transaction, and how you could increase the frequency of transactions.
15. Test And Measure
Always test and measure every aspect of your marketing and business growth efforts.
Only through testing and measuring will you truly be able to know what is working well and thus should do more of, and what is not working you should do less of.
I hope this guide helps you know how to promote your business quickly in 2020 (so it gain the attention your business need).
Now I’d like to turn it over to you:
What was your favorite resource from this guide?
Or maybe you have an excellent piece of content that you think maybe I should add.
Either way, let me know by leaving a comment below right now.