This guide has everything you need to know about how to SEO for small business owners in 2020.
So if you want to rank your pages in Google for your small business website, you’ll enjoy these actionable tips in this new guide.
If you want more leads, sales for your business you will love this guide.
Let’s dive right in.
- Finding Your Niche
- Focus On User Intent
- Take Advantage Of Long-Tail Keywords
- Make Use Of Local Directories And Maps
- Register with Google Search Console
- Start Writing Great Content
- Start Building Links
But wait what is SEO-and why is it important for my Small business
Search Engine Optimization (SEO) is the art and science of driving targeted traffic to your website form search engines.
In short: search is a Big source of traffic.
Consumers today live in a digital world. According to Accenture, an estimated 94% of B2B buyers say that they search online before making a purchase.
Businesses that do not take the initiative to leverage and understand the importance of SEO will be left behind and miss out on a great deal of value they could be adding to their business.
The digital world also impacts local businesses in local search.
An LSA-Acquisio report found that 75% of mobile search results in a store visit within 24 hours, and 30% of these visits result in a purchase.
Modern consumers view the internet as an integral part of their shopping experience. Regardless of whether they buy online or in person, they use the internet to learn more about your products and services you offer.
The digital marketplace, therefore, cannot be ignored by any business.
So now that you have a brief overview of what SEO and the importance it has in your business, its time to get our hand dirty.
Finding Your Niche For Your Small Business
“Find a niche if you want to succeed in business”.
Determining your niche is vital for small businesses for the purpose of marketing and customer satisfaction.
When you know your niche you can emphasize what makes your brand or products unique, therefore improving your chances to rank well for them.
The logic to this is simple: Catering to a larger market or audience will require the investment of more marketing money to reach that market.
If you have a clear niche, you can compete locally with large national brands – despite the multi-million dollar advertising budgets.
Find out who your customers are and which words they use to describe your product or service because people will use the same term to find your website.
These terms can really help you optimize your local business SEO when you turn them into Long-Tail keywords and these keywords should be as specific as possible.
Once you’ve done all this, remember to regularly assess your niche as it envolves with the growth of your company which brings us to the next chapter.
SEO For Small Business: Focus On User Intent
Everybody going to Google search as an intention.
People are looking for something in particular when they are searching the web.
Content is King. you’ve heard of it a thousand times I’m sure.
Content is what the search engines use to fulfill user intent, the answer to their problem, information about the services available to them or source to the product they want.
If you want your business to be discovered by users on the web, your content needs to be optimized for user intent.
The user is king, and content is the means to that end.
Informational: Users are searching for information. These searchers want to know something.
For example, someone searching for what is marketing?
Navigational: Users are trying to get to a particular website. These searchers want to go somewhere online.
For example, User searching for onlinko.com.
Transactional: Users are prepared to make a purchase, or to perform another type of specific activity online.
Google isn’t looking to fulfill your intent, they’re looking to fulfill users’ intent.
A site that fulfills more intents and fulfills them well stands a higher chance of ranking as Google can have higher confidence that their user’s intents are more likely to be met.
So yes you need content but only because you need to fulfill users’ intents.
SEO For Small Business: Take Advantage Of Long-Tail Keywords
Targeting potential customers who are late in the buying circle with long-tail keywords is good for your small business.
Focusing on long-tail keyword is a great SEO tactic.
Long-tail keywords are those three to a four-word phrase which is very specific to whatever you are selling.
Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.
You see, whenever customers use highly specific search phrases, they tend to be looking for exactly what they actually going to buy.
To really profit from a long-tail keyword strategy, you need to have a clear vision of your company, your product and your website.
Long-tail keywords lead to narrower search queries.
For example, instead of placing a high search for “Logistics” you could place a lower search for “Logistics management software”.
These narrow search queries are less competitive, making it easier to rank higher in organic search results.
For more information on long-tail keyword check out this guide by Brian Dean of Backlinko
SEO For Business: Use Of Local Directories And Maps
Here’s the deal:
Taking steps to ensure your business is listed in online directories is key to helping your business show up in local searches more often.
When putting your business in a directory, you aren’t simply providing your address and phone number anyone, you are increasing your overall visibility and letting people instantly communicating with your business as well.
34% of near me searches done via desktop and tablets results in in-store visits, and 50% of “near me” Google searches done via mobile also result in in-store visits.
For example, the easiest and cheapest step any company can take to show up faster in local directories and in map searches is simply by adding or claiming your business on Google My Business.
It’s completely free.
Make sure you use the exact same (NAP) Name Address Phone Number details on both your website and your Google My Business listing and include your website link on your website too.
This is the only way for Google to understand the relationship between them.
Add rating and reviews in order to encourage your customers to comment about your business since businesses with a minimum of four Google reviews automatically are placed higher in SEO ranking.
Taking these simple steps will help your business show up on search engine results and in local map searches.
Making your company much easier to find.
SEO For Small Business: Register with Google Search Console
This is a free tool given by Google and it provides detailed information direct from the hoser mouth that why I include it so stop rolling your eyes.
Google search console has a number of tools and reports you can use to find out what Google knows about your business and website, improve your site performance in the search results and troubleshoot the problem.
Start Writing Great Content For Your Small Business
Many small businesses don’t just know how to set their content strategy right instead they only post about their product and contact details on their website and leave like that which is wrong.
When there is much information to tell and share.
As a small business, your content strategy is the key to getting your self seen by high-value customers.
It drives traffic to your site, increases conversion, and makes your brand well know.
Picking the right keyword to optimize for your business is very important.
When picking keyword I would suggest you for a long-tail keyword and focus on user intent and including the local area, you are targeting.
Just try and write things people will like to share or talk about your business in a positive way.
Building Links For Your Small Business
Link building is one of the top-ranking factors we hear so much about.
If you want your business website to rank higher on search engines and bring in more traffic, link building is a must.
So what is link building?
Link building is the practice of promoting your website to other website owners with the primary goal of securing a link on their site to your page.
Check out this resource at Backlinko to know more about link building.
Now It’s Your Turn
Now I’d like to turn it over to you:
Which technique from this guide do you want to try first?
Are you going to start finding a long-tail keyword for your small business?
Or maybe want to add your business on local directories and maps.
Either way, let me know by leaving a comment below right now.